Amazon is an online trading platform that takes a leading place among other platforms, according to the customers’ choice. More than 2 million users visit this platform every month. The number of customers increases along with the number of product categories. At the moment, there are 34 of them, including books, household appliances, children's toys, affiliate products, and much more.
Why is Amazon so popular? Let's analyze what advantages it has:
- high sales conversion (about 13%) as well as heavy traffic;
- reliability of the system as well as the security of the transaction and high vote of customers’ confidence. The platform guarantees the return of the funds to the buyer if he receives a product that does not conform to the description;
- the ability to use a logistics system that saves your time on packaging and delivery of goods;
- prompt delivery;
a (article) strict control system of each seller.
However, if you think constructively, it is worth pointing out that Amazon is not perfect. You should be aware of its cons. These include a top level of competition and a complicated registration procedure with the need to provide the US bank account. Also, you will not be able to withdraw the profit immediately after the sale of goods, since the funds will be transferred to the card every two weeks. If Amazon happens to impose sanctions on you, you will not be able to clear your good name. Along with the store closing, the system also blocks the funds in the bank account.
However, (Replace the coordinating conjunction ‘But’ at
to choose Shopify ?
We have already written about the advantages of Shopify. You can read our reviews at these links: Wix vs. Shopify: Which e-commerce Platform is Better and Shopify or Squarespace - Which eCommerce builder should you choose. How exactly can you sell Amazon products on Shopify?
How to create an online store on Shopify?
If you already have your online store on Shopify, go directly below to our step-by-step guide on how to migrate products from Amazon. If you don’t have a store yet, read our simplified store creation guide.
You can create a store on Shopify in less than 15 minutes. At first, go to the Shopify website and click the Start free trial button. Enter your email address, password, and the name of your store, and then click on the “Create your store” button. On the next page, you will be asked to tell a little about yourself: who you are and what you are going to sell. Next, you need to enter your contact information and click “Enter my store”. Welcome to Shopify!
In the Home section, you can choose a tariff plan. Testing a free version, you don’t need to select it. The system itself will offer you to choose a plan after the expiry of 14 days.
As soon as you have registered in Shopify, you need to create a store. Proceed to customize your design by clicking on the “Customize online store” button. Standard templates can be customized, i.e., you can change colors, logo, swap different blocks and menu items.
If your goal is to sell Amazon products on Shopify, you need to enable the Sales channel function, which is located in the admin panel of Shopify. With its help, you can integrate your online store with your Amazon account. Below you can read more how to do it.
If you have an account on Amazon and you are going to migrate your products on Shopify, you need to perform some other actions. You can migrate your goods manually or do it with the applications that are much faster and easier. As we save your time and energy, we will describe a quick way of the platform integration with the help of the applications.
How to sell Amazon products on Shopify: a step-by-step guide
Now that you have your own Shopify store, you can migrate your goods from Amazon. Creating a product list takes approximately 10 minutes. This is provided that you already have some ready-made images and a description. So this is just a simple list without options. If you have to search for these elements on the Internet or organize several varieties, it will take much longer. So, how to sell on Shopify amazon products?
Step 1. Install ByteStand
To save the time that you spend on manual migration of the goods on Shopify, download the application that will do it for you in just 5 minutes. It is called ByteStand. This add-on will simplify the migration of your products because it will download all your inventory by itself.
This application will migrate all the data of your products:
Step 2. Migration of the Products
So, you have installed ByteStand. As soon as you have entered your credentials, Amazon application will automatically begin to migrate goods to your Shopify store. How to check? You will see a blinking cloud in the upper right corner of the application.
Click on it to see how many products the application has already migrated. You will also see the progress of the migration and how many products support your application tariff plan.
Do not worry if the download progress is “frozen” by 0% for the first few minutes. The app is waiting for Amazon to create an inventory report. As soon as the marketplace does it, ByteStand will immediately begin to migrate the goods from the app window.
When you see that the blinking cloud disappears, it means that all your products are in the app, but they are not in your Shopify online store yet. In order to migrate your inventory to the store, you must click on Push to Shopify.
You will see different types of goods migration:
- Push-all-products is the most common type of download. It transports all your products from the app to the Shopify store;
- Update-pushed is a type that updates the products you downloaded before. You cannot use it when you first migrate your products to the store, because it is still empty;
- Push-not-pushed is the opposite type of “Update pushed”. It is used when you need to add new products to the store without updating the previously downloaded products;
- Push-selected is a type which is used when you want to add only certain products to your store. In this case, you need to check the boxes next to the icons and select this type of download.
As soon as you select the type of migration, ByteStand will automatically start loading your products into the store. A blinking cloud appears, and you can follow the progress.
You save more than a “couple of hours” that you would have spent on manual products migration. You would also need to keep in mind the change in prices, the quantity of stock, description changes, etc.
Step 3. Editing tags and collections
Next, you need to make sure that your products are displayed correctly in the online store. It depends on the design you choose for the site. Each topic has differently organized tags and collections, so you have to spend some time creating and updating your lists depending on your site design. You can speed up the process using the Shopify’s bulk editor section. You just need to go to the Products panel and checkbox the products you want to edit, and then just click Edit products.
On the Bulk editor page, there is a table with the goods you have selected as well as their properties. Each column represents the product characteristic, with the row representing the selected product.
Next, you need to customize the tags and collections for them to appear in your online store.
Step 4. Search and Filters Configuration
Now you need to filter if you already have products in your online store and if the tags, as well as collections, are configured. A filter is a group of characteristics by which you can search and compare products.
The wider your range is, the more difficult it is for the user to find what he wants. Filtering is the key to successful product selection among the rest. If the visitor is not able to quickly find the desired products, he will probably get lost and soon after just leave your store.
You can configure the filters using various applications from the Shopify apps store.
If you provide the visitors with an opportunity to conveniently, quickly and comfortably choose products in your store, the customers will highly approve your site.
Step 5. Selling Amazon products on Shopify
Now everything is ready, and you start selling Amazon products on Shopify. However, to further facilitate the work, use the FBA Shipping application.
The advantage of FBA Shipping is that this application uses dynamic real-time rates that come from Amazon. You do not have to set multiple shipping rates for each combination of products in order to have a 100% cost cover. Having established one average tariff for all, you will have two bad situations.
- The rate will be too high, and the customer simply refuses to buy anything.
- The bid will be too small and will not cover all delivery costs.
With FBA Shipping you will not face these problems. The customer chooses the goods and enters the shipment address. The application makes a request to Amazon, then provides the correct cost information and sends it to the customer. After which he can safely complete the order.
The application also allows you to configure free shipping. It can be made for each order or set in dollars. For example, shipping for no payment/ a discount shipping can be set for orders over 100 dollars.
Properly selected tools and their systematic use are the
We hope our guide on the migration of Amazon products on Shopify was pretty clear. Do not forget to save it into your favorites, if you liked it. So if you want to save your time even more and receive professional service, please do not hesitate to contact our experts from MakeBeCool team. We will quickly and efficiently fix all your problems. Fill in the form and our Shopify Consultant will help you determine the ways of increasing professional growth.